FOTINIIOAKEIMIDOU
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I'm a   lead.

Currently Design & User Research Manager at Volvo Cars. Over a decade building and scaling design teams, systems and processes across automotive (VolvoCars), fintech (Klarna), digital health (Kry) and telecom (Telia)— turning user insights into meaningful digital experiences. Mother of two. Based in Stockholm.

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Experience

A summary of my professional journey, highlighting key roles and milestones that shaped my career in design and management.

  1. 2023 - Present • Senior UX & User Research Manager — Volvo Cars

    Lead the Digital Customer Care design team and, more recently, the User Research team within Volvo Cars' Commercial Digital (CD) organisation.

  2. 2021 - 2023 • DesignOps — Kry

    Led design operations for Kry — managed the central Design Studio team and orchestrated the work of the Design Management Team, enabling a 70-person design org.

  3. 2017 - 2021 • Moving into leadership — Klarna

    At Klarna, grew from a hands-on Design Lead to Acting Design Director — managing teams, driving domain strategy and design process across purchase and checkout flows.

  4. 2013 - 2017 • Improving my UX craft — Millicom, Schibsted

    UX Design and Research for Millicom (web, Android, iOS) and Senior UX work on digital health products at Schibsted.

  5. 2012 - 2013 • Moving into UX — TeliaSonera

    UX designer and design systems for digital platforms in TeliaSonera.

  6. 2011 – 2012 • Front end developer — KTH, Didmo

    Starting out with front-end and web development, plus UI design for KTH and Didmo.

  7. 2001 – 2011 • Engineering diploma & MSc in HCI — AUTH, KTH

    5 years diploma in Electrical and Computer Engineering (AUTH) and Masters in Interactive Systems Engineering (KTH). Thesis in UI development and HCI at FLIR and KTH.

Notes & Talks

Articles and thoughts on design and leadership. Based on experiences, everyday observations and my need to reflect.

Cases

AI-powered Research Findings Repository

Building a trusted, searchable findings repository in Notion with human-in-the-loop AI.

Get in touch

I care about people, products and processes. I often do coaching, propose solutions or just discuss new ideas. Do say hello if you see me passing by.